What's In It: Perfectly Blonde

All ingredients in this Shot have been selected to be compatible with both rinse-off and leave-in hair products. 

Safety, in terms of both people and the planet, is based on regulatory guidelines and further corroborated by the Environmental Working Group database, so you can be sure it's free from any chemicals or toxins of concern, and meets the strictest standards for your health.


Violet Pigment: When hair is lightened or bleached, it can develop a yellowish or brassy undertone. Violet pigment neutralises these unwanted tones, keeping the colour looking fresh and vibrant. And because you can adjust the amount, you can create the perfect toner for your hair, and avoid over-toning which can give hair a purple hue. 

Kerazyne™ 

Provides intensive conditioning, sealing in moisture and preventing dryness. Smoothes the hair cuticle, reducing frizz and making the hair look sleeker. Also improves manageability, such as wet combing. 

Hydrolysed Quinoa Protein: Helps maintain and prolong the vibrancy of colour over time. Being a small molecule that can penetrate the hair shaft, it also improves elasticity and overall texture. 

Squalane: Squalane is a lightweight oil that closely mimics the skin's natural sebum, making it an excellent moisturiser for both the scalp and hair. It helps to hydrate dry, brittle hair, leaving it softer and more supple.

Betaine: Helps to nourish dry, brittle strands, improving overall moisture balance. It reduces the irritancy of surfactants and helps protects the scalp

FULL INGREDIENT LIST: Water, PPG-3 Benzyl Ether Myristate, Polyester-11, Cetearyl Alcohol, Glycerin, Betaine, Amodimethicone, Squalane, Polyquaternium-10, Glyceryl Caprylate, Cetearyl Glucoside, Disodium EDTA, Fragrance, Trideceth-12, Cetrimonium Chloride, Hydrolyzed Quinoa, Caprylhydroxamic Acid, D&C Violet #2, Sodium Hydroxide, Lactic Acid